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Internet Usage Ideas for Sweeping Contractors |
How to Create a Facebook Business Page in 5 Simple Steps
As of when this article was updated, in August 2012, Facebook boasted 845 million monthly users. About half of them logged into the Facebook system on any given day, and there were over 100 BILLION friend links. There are many reasons why your business should have a presence on this social phenomena behemoth. This article tells you how to build a Facebook Page as well as how to market your presence once you're there.You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! This short blog post by Anum Hussain offers step-by-step instructions on how to create a Facebook business page, covering some of the reasons why you should set one up and why its interactive elements make it such a great tool for business promotion. 1. Choose a ClassificationFacebook provides six different classifications for creating a page:
For most sweeping contractors, choosing #1 will provide you with better local results so your company will rank in more relevant searches and provide relevant information fields on your page. After selecting one of the six, choose the category you are in, and fill out your business name (or if you selected one of the other options, your brand or company name). The business option also asks for further location information. Keep in mind that your category and name cannot be changed once your page is created. So type wisely; otherwise, you'll have to delete the entire page and start anew. 2. Complete Basic InformationUpload a photo that will stand as the main visual representation for your business page. Ideally, this should be your company logo. Facebook will then ask you to invite your friends. Uncheck the option to "share this page on my wall" and "like this page." You don't want this popping up in news feeds until you're done building the foundation of your online image. You will next be prompted to fill in your basic information. Add your website URL and a brief bio in the 'About' section. You can choose to focus on your product, business model, strategy, or the like. 3. Fill the PageClick "Edit Info," and add information you deem pertinent for your organization. If you're a local business, you'll likely want to add your hours of business. Businesses should also add a description. A description is different from your 'about' section in that you can share more in-depth information about your business. Be sure to add an email address, and spend time adding pictures to the photos tab. 4. Take Advantage of FeaturesTake advantage of the various features Facebook business pages have to offer. Clicking on the "Get Started" button under your default image displays multiple steps you can take to make the most of your page. Here are six worth trying:
5. Play and TrackAt this point, you have built and shared a Facebook page that, hopefully, accurately represents your business, brand, or company. Play around with the page and see if you can discover any original ideas on how to present your business, brand, or company. To measure how all these efforts are going along the way, make sure you take advantage of Facebook Insights by clicking the "View Insights" tab on the right-hand side of your Facebook page. This will allow you to see how many people have become fans of your page, or in Facebook terms, "Liked" your page. You can change the time frame to compare how many Likes you received on one day versus another. Also check out the insights tool for additional tracking information. For further information, we have available a PDF 'How To" book by HubSpot, entitled "Mastering Facebook Marketing in 10 Days." |
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