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Schwarze Industries Makes Branding and Personnel Changes
by Ranger Kidwell-Ross
The Schwarze Industries organization has announced a number of significant changes. These include both the addition of engineering personnel and what might be called a 'comprehensive branding makeover.'On October 1st, Dale Glubrecht came on board as Design Engineering Manager. He was previously Staff/Chief Engineer of Power Electronics at Remy Hybrid Motors Division, located in Indiana. Of particular note is Dale's interest in "alternative" fuel and the experience he brings regarding the development of hybrid technology. On October 15th, Troy Butler was added at Schwarze as Human Resources Manager. For the previous 17 years Troy was with Federal Mogul Corporation, an automotive supplier located in Athens, Alabama. He was HR Manager for 14 of those years. His significant experience includes: recruitment, worker's comp, OSHA, safety programs/training, and employee development. In the past month the Schwarze Industries management team also announced a new corporate branding campaign. "The revamped corporate logo and tag line represent an update of the former branding, with a new commitment to customer service and product quality," said Greg Heyer, Vice President of Sales, Marketing and Customer Service. "Schwarze has been the leader in the sweeping business for over 30 years. This rebranding campaign is just an outward symbol of our commitment to our customers and Trusted Dealers." Outward aspects included in the re-branding effort include a re-vamped website, the re-styled logo you see at the top of this page and, perhaps most significant, revised sweeper product names. 
As shown above in the graphic of the firm's regenerative air models, the company has removed the zeros from all of its sweeper product names. Then, it has further added a name identifier for each. For example, the model A4000 has become the 'A4 Storm.' You can see these changes by visiting the Schwarze website, www.schwarze.com. Please contact Greg Heyer, VP of Sales, Marketing and Customer Service for Schwarze Industries, Inc. with any questions at gheyer@schwarze.com. You may also reach the company by calling 800.879.7933. |
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